Business Review

Publication of information (content) on Web-servers was not difficult as long as that was enough to put together a few dozen static pages for site development, possibly with some graphics and sound files (video, usually was not used). The task of creating and managing of corporate content was mastered by only one employee – a webmaster.

The purpose of content management system

Nowadays, sites focused on e-commerce or publication of information, are more sophisticated – they are filled with various types of data coming from multiple sources: from different authors, from the back-end code, and dynamic databases. The effective management of such sites has become critical task to business, but it is solved by such companies as SEOP.com.

At some companies, this problem is solved with the help of their own complex systems of web-content organization, other companies still rely on old media, such as document management.

Forrester Analyst Report argues that successfully work site cannot exist without a proper content management. The report’s authors, considering e-commerce, concluded: “Vendors must go beyond the random publication. They should deliberately strive for the creation, processing, management and marketing content on their sites.”

Content Management Systems (CMS) separate the content from its graphical representation. They allow authors easily enter information even without having the technical knowledge. In the center of the system is a database that stores all the content, page templates and information about users/products management.